In discovering new experiences of New Media and Journalism techniques, I have come to analyse and decipher, what the difference is between a piece of Storytelling, and a piece of Journalism. There are many new forms of media available to the modern Journalist; Twitter, a form of micro blogging, Storify, a use of interactive and social media to tell a story, and websites such as Video Fu, Unsungnewyorkers, and Cowbird.
I have a quote from the website Cowbird.com, as they aim to tell the user, what their website is intending to achieve.
‘Cowbird allows you to keep a beautiful audio-visual diary of your life, and to collaborate with others in documenting the overarching “sagas” that shape our world today. Sagas are themes and events that touch millions of lives and shape the human story.
Our short-term goal is to pioneer a new form of participatory journalism, grounded in the simple human stories behind major news events. Our long-term goal is to build a public library of human experience, so the knowledge and wisdom we accumulate as individuals may live on as part of the the commons, available for this and future generations to look to for guidance.’
I specifically looked at the story of Baz and Corina, after being shown this in a seminar. This is available at http://cowbird.com/story/7831. This is a piece of storytelling, that overviews life, in a documentary format.
Video Fu, or Vimeo, is another type of user generated content (UGC), which provides the public an outlet to tell a story. I have specifically looked at a story by Jessica Yu, otherwise known as Mr Toilet. (Available at: http://vimeo.com/34792993). The video is an informative piece of storytelling on a specific topic, providing its viewers with information for a specific purpose.
Examples such as these have begun to probe me to question what my role as a Journalist will be, if the forms such as these, are available for the public to use, and essentially, provide their own stories, and pieces of news.
The intended messages that a piece of news or a story provides, shapes the reaction from its intended audiences, and influences them to further question how that piece of news or story can or does relate to them. This I feel is where the merging line between users providing a story, and a professional providing a piece of Journalism becomes opaque.
So what is the difference between Storytelling and Journalism?
Storytelling techniques have altered and adapted under the licence and formats of new media platforms and outlets. Advanced methods in communicating an intended message, have inclined users of the internet to produce content of their own that is of a journalistic nature.
So what separates these new media contents of Storytelling from pieces of Journalism?
A journalistic piece of content must have an intended audience; with an intended purpose, and specific need of production value, to produce something that is in the interest to the intended audience through the nature of the communication. A documentary produced for a specific purpose could be interpreted as a piece of journalism, but the intended purpose of the production dictates whether or not that the piece is a journalistic piece, or a new media form of storytelling.
All good journalists communicate a story through the intended medium provided to the specific audience. The online audience sees a difference of what is considered to be journalism, and what is considered storytelling. Take the example from Cowbird.com, the story of Baz and Corina; a message of communication, a piece of storytelling, a new media form of communicating a story using a specific hosted website. This, however, is not what could be considered a piece of journalism, as the intended message has no specific target audience. Similarly to a video of content uploaded to websites such as YouTube; a mass medium provider of content, providing people with means to communicate a message, or a story, or indeed journalism. But the intended audiences are not a specifically desired or intended audience, which provokes a public interest in the provided subject or content. This same rule applies to the video of Baz and Corina, although communicated through a new online medium of storytelling; it is a life documentary, but not a piece of journalism.
A piece of journalism is provided to send or deliver a fact or a message singularly or in groups, that has a specifically desired target audience, with a specific public interest. Even if the provided story is local to one location, of interest to a specific audience, if it provides the message to the desired specific audience, it can be considered journalism. Take the example of the unsungnewyorkers.com video of sanitation. (Available at: http://unsungnewyorkers.com/san-men.html) It is a short documentary based story that has a specific target audience. A viewer watching this from another part of the world may not have the intended message sent to them, but the hosted website provides a medium to communicate the message that is intended to be delivered to the intended audience.
How does this affect the common role of a Journalist?
The dominating news organisations of power, such as the BBC, Sky, CNN, amongst others, will not provide the journalistic content that can be provided through some of these online mediums. They are short, specific, and tell a story. It would be unviable to provide stories such as these on mainstream news, although interesting, fulfilling, and ultimately entertaining; they have vague and unidentified target audiences.
But, as a journalist, I find that empowering, to know that I don’t have to be a corporate moneymaking machine of journalistic empowerment. If I can merely communicate a message through new media technologies, using mediums provided to give an outlet to communicate my message in a journalism based story; I am thus equally empowered in providing a required piece of journalism, to my specifically intended target audience, delivering my message of communication, and the facts, all through new media forms of online storytelling.