Force 7 write up for web

In a recent survey carried out by Force 7, they asked 263 young people a variety of questions regarding topics that young people as a general public are associated with. These included questions relating to social networking, music, and media portrayal. The categories of young people surveyed were split into age groups; 15 and under, 16-18, 19-21, and 22-24. There was also a percentage split of 56% female, and 44% male overall.

Questions relating to the social media website Facebook, found that out of the 263 young people that use the site, 37% of them said that Facebook had caused problems for them in their lives. When this percentage is split down into each individual category, it was found that in the age group 19-21 year olds, 60% of them said that it had caused them a problem, the most out of all the categories. In comparison, 16-18 year olds had the lowest percentage, at 20% saying it had caused them a problem. Aged 15 and under, and 22-24 year olds were; 37%, and 44% respectively.

The young people surveyed were also asked how many people they were currently ‘poking’ on Facebook. A reply from the overall 263 people saw a percentage of 55% saying that they were poking no-one. A further 38% said that they were poking 1-5 people, and in the survey supplied, a further 7% was uncategorised, justified as ‘other’. Splitting this figure down further, poking among the age group 16-18 is most popular, with 50% of them poking 1-5 people, whilst 19-21 year olds sees the least popular amount of people being poked, with 69% of them poking no-one. The oldest and lowest aged categories were both similar, with 15 and under at 40% poking 1-5, and 22-24 at 42%.

The age group 15 and under, saw them averaging the highest amount of friends at a figure of 696 people. Contrastingly, the oldest age group saw them having the lowest average count of friends at 476, but when asked how many of these they would actually speak to if they saw them on a bus, this age group had the highest percentage, at 47%. The lowest percentage category was the 19-21 year olds with 41%, and this group also had the second lowest average friends, at 503. The age group 16-18 averaged 618 people, of which they said they would speak to 44% of them on a bus.

Force 7 Visualised Data

Battle

Force 7 Survey

Force-7 Street Team Survey

Facebook

We asked 263 young people has a photo on Facebook ever caused problems for you in real-life?

63% of the young people we asked replied No.

63% of 15 and under replied No.

80% of 16-18 year olds replied No.

40% of 19-21 year olds replied No.

56% of 22-24 years olds replied No.

We asked 263 young people how many people are you currently poking on Facebook?

55% of the young people we asked replied 0 and 38% are poking 1-5 other users.

34% of aged 15 and under replied 0 and 40% are poking 1-5 other users.

37% of 16-18 year olds replied 0 and 50% are poking 1-5 other users.

69% of 19-21 year olds replied 0 and 30% are poking 1-5 other users.

54% of 22-24 year olds replied 0 and 42% are poking 1-5 other users.

We asked 263 young people how many friends do you have on Facebook? And how many of these would you ACTUALLY speak to if you saw them on a bus?

Out of the young people we asked, the average amount of Facebook friends was 573 but they would only speak to about 44% of them if they saw them on a bus.

The average amount of Facebook friends for aged 15 and under was 696 but they would only speak to about 45% of them if they saw them on a bus.

The average amount of Facebook friends for 16-18 year olds was 618 but they would only speak to about 44% of them if they saw them on a bus.

The average amount of Facebook friends for 19-21 year olds was 503 but they would only speak to about 41% of them if they saw them on a bus.

The average amount of Facebook friends for 22-24 year old was 476 but they would only speak to about 47% of them if they saw them on a bus.

Media Portrayal

We asked 263 young people, do you think young people are portrayed fairly in the media?

72% of the young people we asked replied No.

80% of 15 and under replied No.

67% of 16-18 year olds replied No.

71% of 19-21 year olds replied No.

74% of 22-24 year olds replied No.

Music Downloading

We asked 263 young people, do you download music illegally?

58% of the young people we asked replied No.

57% of 15 and under replied No.
67% of 16-18 year olds replied No.
56% of 19-21 year olds replied No.
54% of 22-24 year olds replied No.

We asked 263 young people, do you consider illegal music downloads stealing?

59% of the young people we asked replied No.

69% of of 15 and under replied No.
51% of 16-18 year olds replied Yes.
62% of 19-21 year olds replied No.
55% of 22-24 year olds replied No.

If you download music illegally do you consider it as stealing?

79% of the young people we asked who download music illegally consider it as not stealing but 23% of the young people that download music illegally do consider it stealing.

Battle

We asked 263 young people whether they preferred a smartphone or a normal mobile phone. 89% said smartphone.

We asked 263 young people whether they preferred Twitter or Facebook.  88% said Facebook.

We asked 263 young people whether they preferred Twilight or Harry Potter. 71% said Harry Potter.

We asked 263 young people whether they preferred Pepsi or Coca-cola. 77% said Coca-cola.

We asked 263 young people whether they preferred live television or Online catch-up/on-demand service. 51% said live television.

We asked 263 young people whether they preferred a house party or a club.  84% said X-Factor.

We asked 263 young people whether they preferred Strictly Come Dancing or X-Factor.  59% said house party.

We asked 263 young people whether they preferred pizza or a kebab.  84% said pizza.

We asked 263 young people whether they preferred the contraceptive pill or the implant.  72% said the contraceptive pill.

We asked 263 young people whether they preferred Made in Chelsea or The Only Way Is Essex.  59% said The Only Way Is Essex.

We asked 263 young people whether they preferred football or rugby.  59% said football.

We asked 263 young people whether they preferred Xbox Kinect or Nintendo Wii.  56% said Nintendo Wii.

Use of data visualisation tools

Tableau Public

My first encounter with Tableau Public was to watch the video on how to use it effectively. This is a tool that can be used to input data, as a grid/table of numeric and categories, and then using Tableau Public, these can be transformed into suitable graphs, charts, tables, and many other visualisations.

The purpose and advantages of using this can be to make data more interesting, easier to decipher, and enhance how data is viewed to the audience.

Once the software is downloaded, there is a sample spread sheet that can be used to practise and explore using the software.

I have been provided with some data, of which I will transfer and visualise using Tableau Public, to create a visualisation that enhances the image of the data supplied.

I have also looked at the Guardians data Blog, to see a range of ideas and ways to show data in a more visually enhanced way. I have also made examples of both these tools within a presentation on Interactive environments.

Links to both of these websites can be found below;

http://www.guardian.co.uk/news/datablog?INTCMP=SRCH

http://www.tableausoftware.com/

Storify Newsfeed

My story on developments at Hull City

http://storify.com/russell_3/new-story-1

Research, Internet Marketing

Internet marketing

Methods and examples of traffic generation;

Methods:

·         Online data capture; 3^rd party internet usage data. Users logging onto the internet, clicking the mouse, thus behavioural data is generated. This includes site specific variables, how long they spend on a site, what pages they visit, and the destination site when they leave.

·         Using search engines to drive prospective customers to a site; ‘few people understand specialised functions of search engines.’

·         ‘They are considered highly effective in drawing traffic to a site.’

There are three types of search engines;

·         Directories; these are search engines that are ‘indexed by people who create hierarchical directory to a subject, such as Yahoo.

·         Metasearch Engines; these do nothing but simply search other sites

·         Standard search engines; these are major search engines that function for the searching of a subject or word(s).

Keywords; News websites could use lots of keywords in search engines to optimise effectiveness. They would appear as frequent as possible on the home page and entry pages to major portions of the website.

Research, Traffic generation

Internet measurement:

Tools and methods that capture and analyse network traffic;

·         Packet capture:  ‘The most fundamental tool for traffic analysis is packet capture, which is also called passive traffic measurement.’

·         Packet trains:  ‘Packet train traces are a broadly useful summary of traffic; they can be used for monitoring basic network activity, monitoring user, and applications.’

·         Sampling: ‘Random sampling; packets are chosen for sampling with some fixed probability.’

‘Deterministic sampling; packets are chosen periodically.’

‘Stratified sampling; the sampling process is divided into multiple steps. Packets are first divided into subsets, then sampling is applied within each subset.’

Growth of Traffic;

‘Throughout its history, claims have been frequently made that internet traffic growth has been ‘exponential’.’

Web;

‘The world wide web remains the single most popular application since the creation of the internet.’

Web Traffic, data gathering and analysis;

‘In order to examine properties on the web, measurements on a large scale have to be carried out about numerous websites from multiple locations.’

‘The sources of web Traffic data are at or near the entities involved in web transactions. Clients, proxies, servers, and intermediate points in the network are all places where data can be gathered.’

Twitter usage

After setting up a Twitter account, I also compiled a series of six examples of interactive journalism from around the web. I was asked to report a 200 word piece on this Twitter usage.

Setting up the twitter account initially was easy to do. I had problems trying to upload a photo, and also 160 characters for a bio was not a lot. My usage of twitter will become more frequent, although I do find it tedious and dull. The six tweets referring to examples of interactive journalism is just the web URL’s which link directly to the websites themselves. I would like to follow something related to my journalism interests so that I could gain ideas and contacts to develop and source new information from. The Twitter site itself is concise and easy enough to use, but I find it quite basic, and apart from tweets related to my subject, it is not something that I would be inclined to use on a regular basis for social use. I will also use Twitter to see what other members of my group are doing, and it may be of use to find and share information related to our studies from each other. I will use Twitter to update and share any of my own information that I believe is relevant to my studies throughout the course.

2 pieces of Interactive journalism

The first task set in this module was to evaluate two, from a range of online media sources that included a wide range of media rich content.

Video Fu - "a definitive collection of the most remarkable short-form online video journalism and storytelling"
 http://vimeo.com/channels/videofu

The video was endearing to the viewer. It came across as a peaceful and relaxing visually, which was also an aspect in that the visuals were relative to the audio being spoken. The audio itself has a soothing tone; it doesn’t raise or lower at any points and is consistent with the visuals. I found the video to be insightful but sometimes it didn’t maintain pace in moving forward. After a short while, it became one dimensional and the subject base didn’t progress into anything that could be viewed for long periods. The repetitive terms of use also began to drain the viewing, although I did feel as though had an insightful and philosophical journey aspect to it.

While We Sleep - collection of short films about late-night workers in America
 http://samsaccone.com/_samsaccone/cpoy/night/

The selection of six short documentaries’ worked well as they were easy to navigate between. They also all began with a similar description of what the night shifts are like. The message that previews the videos gives an insight to the point of the documentaries. The videos all have a similar structure and the people being interviewed gave an impression of routine within their occupations. As individual videos they don’t progress or go anywhere that entices the viewer. It is quite negative to watch and feels bland partly to do with the visuals not engaging with the audio.