Wednesday, 9 May 2012

Qualitative Research


 Qualitative Research File

Questions for Potential users of website

I asked five people a detailed selection of specific questions to generate information regarding their expectations of fitness website. These people ranged from the age of 16 to 60.

  1. What details do you look for in a fitness website?

For this question I received a varied amount of answers, such as dietary information, different training examples, illustrations, and lots of detailed information. The main common answer was fat loss information.

  1. What attracts you to a fitness website

The participants answered lots of visuals, and colourful displays, pictures and videos. They also all said that the name of the website was an important factor.

  1. What are your reasons for using fitness websites

The majority of the five people who filed the questionnaire said that their main reasons were to find information on fat loss, or muscle gain. One person said that they visit them to find new training techniques.

  1. If you found a useful website, would you stick to using that one, or would you continue to search for others, why?

This question probed a variation of answers, as some said they use a varied amount of websites, whilst others said they stick to ones that they trust. Some said that they would still look at other websites to check the validity of information with other websites, and find contrasting views and opinions.

The main reasons people said that they would stick to a website was if it was updated regularly, and had lots of visuals such as pictures and video.

The main reason people said they would keep looking was if the website did not have enough information, and if the website was not very specific.

Qualitative Research
Date of Study: 04/12
Researcher: Jason Russell
Research Subject, Rationale, and Hypothesis:
The focus was to gain in depth answers for potential users of a Fitness website. The questions were specifically detailed and selected.
Methodology/Data Collection:
The format was a small questionnaire to enable a range of specific answers in detail to the questions.
Variables:
The gender ratio was not controlled. This may have affected the overall answers, as men and women may have different expectation of a website.
Researcher Bias:
As the sheets were left at a desk in a controlled environment they were picked and answered randomly by each of the five people.
Validity and Limitations:
The study measured accurately as it was relating to specific questions, thus generating specific answers. The amount for people that were asked could consider the questionnaire less rigorous. This information could be applied to other people within the fitness sector.
Application to Study:
This information will not be of use or relevance to any of the CATS practises. Although it was useful for understanding the principles of how to generate specific questions that were to gain specific answers. I could use this type of research in my final year if I needed to conduct any research.

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