Quantitative Research

Quantitative Research File

Interview questions for potential users of website

I asked 50 people a range of questions to find out the potential reasons for using a fitness website, and what they would expect to gain from visiting one. These people ranged from aged 16 to 60.

1.    From the following, what would be your main purpose for visiting a fitness website?

Categories                             Number of people answered

- Weight issues                    16

- Muscle building                 13

- How to lose body fat          13       

- Just to keep fit                    8

2.    Answering yes, or no, would you expect to see diet related information on a training website?

Yes – 39        No – 11

3.    From the following, how interested would you be in learning about alternative ways to train and keep fit, and about different exercises you could do for different purposes?

Categories                             Number of people answered        

Very interested                     10

Quite interested                    11

Wouldn’t mind                      15

Not too bothered                  7

Not interested                       7

4.    How likely would you be to contact someone based on their website?

Categories                             Number of people answered

Very likely                              12

Likely                                      16

Maybe                                    9

Unlikely                                 8

Very unlikely                         5

5.    Would you be more inclined to use/not use a personal trainer if you had seen their website beforehand?

Yes – 26                    No – 17                      It wouldn’t matter – 7

           

Quantitative Research

Date of Study: 04/12

Researcher: Jason Russell

Research Subject, Rationale, and Hypothesis:

The focus of this research was to generate a broad spectrum of people and their preference, in them being potential users of a fitness website. The questions related to basic details of what should/shouldn’t be included within a fitness website.

Methodology/Data Collection:

The layout was in a questionnaire format and data was collected randomly within a controlled environment. The data was gathered within a fitness centre.

Variables:

The variables were that there was no control over gender within who answered the questions. So the research could be based on 50 women and no men.

Researcher Bias:

The sheets were left on a table for people to take and fill in randomly, then return them when they had completed the sheet. Therefore there was no influence by the researcher.

Validity and Limitations:

The questionnaire measured accurately what it intended, but there was not a high range of detail in the questions, or the answers. The study could be applied to other people such as personal trainers.

Application to Study:

The research has no implication or relevance to my work within CATS as it was conducted for a different module.