Research, Internet Marketing

Internet marketing

Methods and examples of traffic generation;

Methods:

·         Online data capture; 3^rd party internet usage data. Users logging onto the internet, clicking the mouse, thus behavioural data is generated. This includes site specific variables, how long they spend on a site, what pages they visit, and the destination site when they leave.

·         Using search engines to drive prospective customers to a site; ‘few people understand specialised functions of search engines.’

·         ‘They are considered highly effective in drawing traffic to a site.’

There are three types of search engines;

·         Directories; these are search engines that are ‘indexed by people who create hierarchical directory to a subject, such as Yahoo.

·         Metasearch Engines; these do nothing but simply search other sites

·         Standard search engines; these are major search engines that function for the searching of a subject or word(s).

Keywords; News websites could use lots of keywords in search engines to optimise effectiveness. They would appear as frequent as possible on the home page and entry pages to major portions of the website.