Wednesday, 2 November 2011

Research, Audiences and change

New media, old news, Journalism and democracy in the digital age

Online audiences are dominating; traditional news organisations have lost their privileged position.

‘The internet features in many accounts as the decisive driver of change in the news environment and is marked out for its transformative potential.’

‘The internet is most certainly disrupting existing news business models but it is likely that, if organisations continue to invest in journalism, the priorities and personalities that shape todays news, will play a prominent role in the news of the future.’

The rise of 24 hour news television

‘By following the ‘on demand’ 24 hour news approach, news websites have encouraged audiences to also be news ‘Grazers’ and have succeeded.’

‘The 24 hour news approach the broadcasters developed, has profoundly influenced the shape of online news.’


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