Research, Audiences

Identifying the target market;

·         Who do news websites aim at?

·         Who would the BBC aim at?

·         Who would The Sun online aim at?

·         Who would Newsround aim at?

·         Other news sites that derive from Television based organisations, Sky News, Fox News, CNN News.

‘Content, visual appearance, and interaction, should all be designed with a specific target in mind.’

Content and navigational structure;

Factors that could affect Target market approach;

·         Layers of a site,

·         less text,

·         avoiding long pages

·         Interaction

·         Are they ‘media rich’

·         Can they build a rapport?