Research and Ideas for Ethics essay

Ideas: To gain ethics quotes from books, link the ethical procedures to things that both Jeremy Clarkson and Piers Morgan have said and done.

Useful books to research;
Don't you know who I am? by Piers Morgan

Press Standards, privacy and libel 2009, a report by the House of Parliament, dept Culture, media and sport committee

Ideas to gain ethics quotes from this report, using specific examples of Piers' involvement in each, and also ethical procedures and reports within the book.

Ethics search within the report;

pg 427: 'The press should be allowed to publish stories that are in the public interest subject to the proviso that they are acting in good faith in order to provide accurate and reliable information in accordance with the ethics of journalism.'

pg 438: This related to the exploitation of 'expression.'

pg 109: The PCC and law, page parts on ethics.

pg 408: Material being used in an unethical way

Use of data visualisation tools

Tableau Public

My first encounter with Tableau Public was to watch the video on how to use it effectively. This is a tool that can be used to input data, as a grid/table of numeric and categories, and then using Tableau Public, these can be transformed into suitable graphs, charts, tables, and many other visualisations.

The purpose and advantages of using this can be to make data more interesting, easier to decipher, and enhance how data is viewed to the audience.

Once the software is downloaded, there is a sample spread sheet that can be used to practise and explore using the software.

I have been provided with some data, of which I will transfer and visualise using Tableau Public, to create a visualisation that enhances the image of the data supplied.

I have also looked at the Guardians data Blog, to see a range of ideas and ways to show data in a more visually enhanced way. I have also made examples of both these tools within a presentation on Interactive environments.

Links to both of these websites can be found below;

http://www.guardian.co.uk/news/datablog?INTCMP=SRCH

http://www.tableausoftware.com/

Script for Documentary

I started work on the scripting for the documentary, as we aim to film the piece to camera parts in the coming weeks. This was not one of my designated roles, but one that I have solely done to ensure progress is made with the project. This is an outline that see's the introduction and main body content.

Script for Spurn Point

Context: Set for young audience, aged between 7-13. A quirky but informative approach, with short and snappy points.

Introduction Piece to camera (Jason) (approx. 20 seconds, with 10 second music intro) – (Jonny)

Hi we’re at Spurn Point, on the Yorkshire coastline. Spurn is an interesting place that has a fascinating history. Today, we’re going to take a look at how this ever changing place played such a vital role for this area during wartime.

Main Body (approx 1 min 20) Audio voiceover

Spurn point was used as a Military base during world war two.

(Lighthouse shooting) This is the current Lighthouse, but as you can see, the statue figure of the old one still remains as a reminder of its war torn past.

(Fort and Bunker Shooting) Ruins of the bunkers and military fort tell a story of the journey this historic place has been on, as here lays (rests?) the only surviving features.

(Pillbox shooting to coastline, Still to film) The hollow concrete of the Pillbox was the first line of defence, built to protect the mouth of the River Humber from sea and airborne attacks. It was placed on the frontline, armed with a gun aimed out to the North Sea, where the attacking fleets would have passed to enter the Humber.

Basecamp writeboard

As one of my roles is to oversee scripting, I placed a whiteboard on basecamp so that the people whom will write the script can place their ideas, and any drafts to be edited and constructed. This can be used by any members of the group, and can help to make the process and editing of the script more accessible

Basecamp message,

After our visit to Spurn, I left messages on Basecamp to inform the group of our progress.

Hi Everyone,
Today, me, Mike B, and Mike O, all went to spurn today to do more film work and photography. We have gleaned more of an idea about what footage we will use in the documentary, and had also found some good spots for pieces to camera for the introduction and closing.
We will work on a script to go with the footage so that it fits together seamlessly.
Mike B is going to put a couple of the videos on YouTube so that we can view them and give our input on which is best or works well together.
After doing this, we can work the script to the pieces, and then visit Spurn to do the introduction and closing in a couple of weeks’ time.
When we have chosen the footage, the script will need to be completed to go with it fairly quickly, so that we can get back to Spurn before winter sets in and the roads are too bad to drive on.
I will then do the introduction at Spurn, then we should just fit the pieces together.

Vist to Spurn 14th November

After visiting Spurn point today, we have gained a clearer view of what footage we may need to include. We took still photographs, and video footage, of which will be edited and put together so that a script can be written for it.

I took some photographs of the area surrounding Spurn, of which could be used in the archives, a behind the scenes footage, or in the documentary itself.

Storify Newsfeed

My story on developments at Hull City

http://storify.com/russell_3/new-story-1

Question 3 ideas

·         The right to create self-expression is more important than the right to privacy, or the infringement of particular moral codes. (religious, violence, war, taboo) Discuss in terms of two or more relevant visual examples.

Visual examples possibilities:

A war scene, (could use The promise),

Is it more important for the war in Israel and Palestine to be publicised as a topic of public interest, or an exploitation of immoral and unethical interpretation of foreign affairs.

Could compare this to current wars in Iraq and Afghanistan. Soldiers from our country are there, does this create a stronger public interest? Or a stronger relevance to our current Governments role?

In what ways do these differ, are they portrayed in different ways?

I would gain two images or video files of these two places and interpretations of each to analyse and compare and argue the self-expression of each creators interpretation against the moral and ethical issues that arise in viewing scenes of such nature.

Question 2 ideas

·         Select two discipline relevant brands, practitioners, or works and critically evaluate, compare and contrast these in relation to relevant ethical issues.

Practitioners: Jeremy Clarkson, and Piers Morgan.

Clarkson; Comment on his ethics in journalism, remarks he has made, and him being punished for them. Is this ethically, or morally incorrect, or a light hearted remark taken out of context?

Remarks he has made, including Mexico, and Andy Grays’ sexism row.

I will look at his remarks in print, and also in verbal on his programming, how do they differ if at all?

Do his remarks offend, and what is considered offensive? Does a proportion of society taking offense to something someone says, make the remarks unethical, or is it just a subjective opinion?

Ultimately, does he as a journalist, not have a right to implement his opinion on a topic? Is what is said taken out of proportion, or does he make light of something negative, by using a ‘comical’ journalistic style? What barrier is passed to make something go from offensive, to unethical?

Piers Morgan; What are his past involvements in journalism, how does his approach differ to Clarkson?

Does he approach questions or situations with a motivational charge that is ethical, such as demanding answers to questions in the interest of the public?

Does his questioning demand answers ethically, or I he pushy, to the point, or aggressive? Does he ask the right questions, in the right way?

How does his reaction to events, or answers given, differ to Clarkson’s?

What type of journalist is he? Does he ask question question question, or is he listen, listen listen? Does he accept the answers, or dig deeper to answers given – is this ethical? In the public’s interest? When does something in the public interest override something being unethical?

I will find examples to all these questions, and conclude my essay with this possible argument/decision.

Do Jeremy or Piers, retract comments, or refrain from using particular opinions to avoid being unethical?

Question 1 ideas

·         Using specific examples, consider impact of new media on contemporary practice and/or society;

Society issues: Social networking, is it ethical that peoples details, and children’s photos and personal information can be presented on the internet despite regulations making it illegal?

Should the creators/providers, do more to prevent child exploitation through their networking sites, and stop underage people from interacting on these sites.

Ultimately, it is responsibility, and ethical moral judgement that would decide where the blame lies with this.

Should there be more punishments for providers, should stricter rules, allowances, guidelines and safety precautions be in place, or does it fall down to the parents/guardians tolerance, acceptance and judgement to allow this to happen?

The provider would play a huge role nether the less, in allowing such actions to occur.

What ethical procedures could be implanted to dictate responsibility and duty of service to large social networking providers?

PPD Essay plan, Questions I could consider

·         Using specific examples, consider impact of new media on contemporary practice and/or society;

·         Select two discipline relevant brands, practitioners, or works and critically evaluate, compare and contrast these in relation to relevant ethical issues.

·         The right to create self-expression is more important than the right to privacy, or the infringement of particular moral codes. (religious, violence, war, taboo) Discuss in terms of two or more relevant visual examples.

Research, Audiences and change

New media, old news, Journalism and democracy in the digital age

Online audiences are dominating; traditional news organisations have lost their privileged position.

‘The internet features in many accounts as the decisive driver of change in the news environment and is marked out for its transformative potential.’

‘The internet is most certainly disrupting existing news business models but it is likely that, if organisations continue to invest in journalism, the priorities and personalities that shape todays news, will play a prominent role in the news of the future.’

The rise of 24 hour news television

‘By following the ‘on demand’ 24 hour news approach, news websites have encouraged audiences to also be news ‘Grazers’ and have succeeded.’

‘The 24 hour news approach the broadcasters developed, has profoundly influenced the shape of online news.’

Research, Audiences

Identifying the target market;

·         Who do news websites aim at?

·         Who would the BBC aim at?

·         Who would The Sun online aim at?

·         Who would Newsround aim at?

·         Other news sites that derive from Television based organisations, Sky News, Fox News, CNN News.

‘Content, visual appearance, and interaction, should all be designed with a specific target in mind.’

Content and navigational structure;

Factors that could affect Target market approach;

·         Layers of a site,

·         less text,

·         avoiding long pages

·         Interaction

·         Are they ‘media rich’

·         Can they build a rapport?

Research, Internet Marketing

Internet marketing

Methods and examples of traffic generation;

Methods:

·         Online data capture; 3^rd party internet usage data. Users logging onto the internet, clicking the mouse, thus behavioural data is generated. This includes site specific variables, how long they spend on a site, what pages they visit, and the destination site when they leave.

·         Using search engines to drive prospective customers to a site; ‘few people understand specialised functions of search engines.’

·         ‘They are considered highly effective in drawing traffic to a site.’

There are three types of search engines;

·         Directories; these are search engines that are ‘indexed by people who create hierarchical directory to a subject, such as Yahoo.

·         Metasearch Engines; these do nothing but simply search other sites

·         Standard search engines; these are major search engines that function for the searching of a subject or word(s).

Keywords; News websites could use lots of keywords in search engines to optimise effectiveness. They would appear as frequent as possible on the home page and entry pages to major portions of the website.

Research, Traffic generation

Internet measurement:

Tools and methods that capture and analyse network traffic;

·         Packet capture:  ‘The most fundamental tool for traffic analysis is packet capture, which is also called passive traffic measurement.’

·         Packet trains:  ‘Packet train traces are a broadly useful summary of traffic; they can be used for monitoring basic network activity, monitoring user, and applications.’

·         Sampling: ‘Random sampling; packets are chosen for sampling with some fixed probability.’

‘Deterministic sampling; packets are chosen periodically.’

‘Stratified sampling; the sampling process is divided into multiple steps. Packets are first divided into subsets, then sampling is applied within each subset.’

Growth of Traffic;

‘Throughout its history, claims have been frequently made that internet traffic growth has been ‘exponential’.’

Web;

‘The world wide web remains the single most popular application since the creation of the internet.’

Web Traffic, data gathering and analysis;

‘In order to examine properties on the web, measurements on a large scale have to be carried out about numerous websites from multiple locations.’

‘The sources of web Traffic data are at or near the entities involved in web transactions. Clients, proxies, servers, and intermediate points in the network are all places where data can be gathered.’

List of current resources I have attained

Miletsky, J (2009): Principles of Internet marketing (web technologies); South western college, U.S.

Cushion, S (2010): the rise of 24 hour news television; Global perspectives; Peter Long publishing, U.S

Chadwick, A (2009): Routledge handbook of internet politics; Routledge, Oxon

OECD (2010): News trends in the internet age; new trends in news publishing, OECD publishing

Parliament, House of Commons, Foreign affairs committee; Foreign and Commonwealth Office annual report 2007-2008, second report; house of Commons papers, Great Britain.

Fenton, N (2010): New media, old news, journalism and democracy in the digital age; SAGE productions, London

Roberts, M, L (2003): Internet marketing; integrating online and offline strategies; McGraw hill, New York

Cravella, M (2006): Internet measurement, Infrastructure, traffic, and applications; John Wiley and sons LTD; Sussex, England

Afuah, A (2001): Internet business Models and strategies; McGraw Hill, New York

Wallis, R (1990): The known world of broadcast news; Routledge, London