I asked 20 people a range of questions to find out the potential reasons for using a fitness website, and what they would expect to gain from visiting one. These people ranged from aged 16 to 60.
1. From the following, what would be your main purpose for visiting a fitness website?
Categories Number of people answered
- Weight issues 4
- Muscle building 5
- How to lose body fat 7
- Just to keep fit 4
2. Answering yes, or no, would you expect to see diet related information on a training website?
Yes – 16 No – 4
3. From the following, how interested would you be in learning about alternative ways to train and keep fit, and about different exercises you could do for different purposes?
Categories Number of people answered
Very interested 6
Quite interested 4
Wouldn’t mind 3
Not too bothered 4
Not interested 2
4. How likely would you be to contact someone based on their website?
Categories Number of people answered
Very likely 4
Likely 7
Maybe 4
Unlikely 3
Very unlikely 2
5. Would you be more inclined to use/not use a personal trainer if you had seen their website beforehand?
Yes – 9 No – 7 It wouldn’t matter – 4
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