Personas

Based on a recent survey about the proposed website, I have designed three types of personas that would be the likely users of a website such as my clients.

1.       Young Male (16 -21)

A typically young working male, who has a nine – five job. He would like to gain lean muscle, and lose excess body fat. He would like to learn how to incorporate training and diet around a his everyday lifestyle, and how to eat the foods that would help him to reach his goals, even in a busy day at work.

2.       Middle aged woman (35-45)

A full time working Mum, who would like to lose weight and body fat. She is interested in her diet first and foremost, and wants to learn more about what foods do what to her body. She has regular social events through work, and doesn’t have much time to think about food whilst at work and looking after children. She would like to be able to enjoy going out when she does and eat healthier at home around her busy schedule. 

       3.       Old aged man (55+)

He would like to keep fit as he has recently stopped working/working as much. He has stopped smoking after finishing work, and would like to learn more about how to train, and new diets that may improve his health and general well-being.