American newspaper organisations have sustained infrastructural changes in a media world that is evolving past old forms of journalism. The death of daily newspapers, and the decline into administration of newspapers such as Rocky Mountain News, Philadelphia News, and The New York times have drawn attention to these changes. The Storyville documentary, New York Times – Deadline, uncovers these changes, and discusses the impacts and influences that have participated in making them happen.
In 2008, the New York Times created a media desk, after the newspaper came into trouble. The influence of new media has formed a design to create a new New York Times. In the time of this change, the drop in advertising was at 30%, a collapse that no one anticipated. The documentary highlights the massive impact that the declines in advertising revenue has on newspaper organisations. The dominance of one newspaper can be compressed and damaged due to advertising collapses. Storyville discusses if this level of advertising would ever be recovered in the modern new media formats.
Brian Stelter, a new media journalist, is referred to as ‘the kid who went from blogging to the New York Times in the documentary. He comments on the influence of Twitter, and says ‘people in the newsroom are talking at lunchtime about a story that I knew about at midnight the night before.’ Twitter gives people a sense of today’s news and how people are reacting to it. Twitter is the wider collective voice.
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