Monday, 19 March 2012

Reviews on Set Texts

Cyberculture

The Cyberculture: Technology, Nature and Culture paper was a complex and thorough read. It has terms and meanings involved in the paper that I have not heard of, nor used before in any of my own writing.
The paper is introduced by insinuating how new media is a thing that shapes and forms a part of Cyberculture, and the importance of this link between the two. It investigates the way science and culture and media practices and theories are linked, and how they provide key biological advancements in technology and critical thinking in practise; such as in intelligent prosthetics. It compares the genetic links and advancements that create and shape change in the way technology creates impulsive abilities through explorations of new advancements, and the creation of unique theories that indicate how humans have the physical and psychological genetics that imply the mass presentation of calculation and reckoning, referred to as ubiquity of computation. The paper continues to form the links between the scientific realm of imagination, and the realism that influxes into the modern society and real world through interaction of media technologies.

It also explores cybernetics, and compares this to Cyberculture. The use of making these comparisons draws upon how cybernetics is now a part of nature, and has grown into the everyday consumptions that we use, such as food. The term cybernetics is used and described as one that is a combination of interests, technologies, and biology in physical and living things.

This report overall, explores and identifies how technology has changed and adapted into our cultural, realistic, and everyday experiences, to create and define new meanings and explorations of how technology has advanced, and thus impacted and merged into our lives.



Rankin: The Story of Life Magazine

The Life Magazine documentary introduced the viewers to the story of this magazine, and its iconic history. I have never read, or seen footage from the magazines before, so this documentary was a first exploration in Life Magazine for me. It starts by introducing Life’s main purpose, of being a photojournalism magazine, and how it documented Americas growing influence on the world through the 40’s 50’s and 60’s. The narrator and photographer, Rankin, explores some of the photographers that worked for Life through these decades, and how they have influenced the world of photography.
Through watching this documentary, I learned how this magazine captured and captivated the events that it covered through dynamic and innovative photography, and exploring the new world of freedom found within it. The imagination of the photographers that where interviewed and included in the documentary, such as Alfred Eisenstaedt, captured the very essence of what Life Magazine was all about; spontaneity, inspiration, and innovation of creating a story in pictures.

Throughout the programme, this exploration of the many different photojournalists that worked for life, gives a piece of insight and imagination into the world of what it was like to be a photographer for Life. Often, it was said that to work for Life Magazine was more respected that being the reporter, captured in the fact that the reversal of a reporter having a photographer, was turned into the photographer having a reporter, or scout to work with them.   

The captivation of the transformation Life had gone through from post-war through to the sixties, showed the growth and love that the public and other journalism professionals had for the magazine.

Rankin discuses throughout, how Life Magazine gave shape and identity to events such as the end of the war, the assassination of JFK, and the civil rights movement.

Life Magazine was an outlet for journalism in that time like no other. Starting in 1936, the photographers that had worked for life changed the image of the events in the world and how they were viewed. Rankin explores this through the documentary, and encapsulates the story of Life Magazine through his interviews, and reinvention of some works.

The documentary showed me thoroughly what Life Magazine did throughout its history, and in my research for the essay I am conducting, I will use some examples of Life’s work, as examples of true, and authentic journalism.

Thursday, 15 March 2012

Meeting with Client 15.03.12

Today I met my client to discuss the website and how it would be best to use the information I had researched in the past week. We looked at the results from the questionnaire, combined with the personas, and the site map I had created.

My client liked the idea if the things I had said to include on the site map, and the merging of some of the existing pages. We will now work on the content for each of these, including pictures and any other media.

The podcast will be placed under a media section in the website, of which the promotional video will also be placed under.

Whilst discussing the website, and looking at some research, we also had more ideas, such as an articles page on the website, where my client would place sections of articles that he likes and that he thinks would be useful, and provide useful information for his sites visitors.

We have scheduled to keep updated with content and he will notify me through email or text once he has updated any of the sections. I will them oversee this, and use my journalism skills to tighten up the writing, and make the content more contextual or practical.

This is now a screenshot of what the website looks like.



Monday, 12 March 2012

Mood-board Ideas


Ideas for Moodboard

-Treadmill, machine exercises (Bikes, rowers etc.)
- Light, small based weights, pictures of dumbbells, kettlebells, and medicine balls
- Smiles, helping hand, comfort
- Fulfillment of completion – feel good factor
- Bright and happy
- Motivational – words, phrases, pictures
- Client laughing and smiling, enjoyment
- Something that says what Alex does, I am a Personal Trainer – identification
- Group feel – involvement – social aspect

Sunday, 11 March 2012

Sketches and site map





Personas

Based on a recent survey about the proposed website, I have designed three types of personas that would be the likely users of a website such as my clients.

1.       Young Male (16 -21)

A typically young working male, who has a nine – five job. He would like to gain lean muscle, and lose excess body fat. He would like to learn how to incorporate training and diet around a his everyday lifestyle, and how to eat the foods that would help him to reach his goals, even in a busy day at work.

2.       Middle aged woman (35-45)

A full time working Mum, who would like to lose weight and body fat. She is interested in her diet first and foremost, and wants to learn more about what foods do what to her body. She has regular social events through work, and doesn’t have much time to think about food whilst at work and looking after children. She would like to be able to enjoy going out when she does and eat healthier at home around her busy schedule. 
       3.       Old aged man (55+)

He would like to keep fit as he has recently stopped working/working as much. He has stopped smoking after finishing work, and would like to learn more about how to train, and new diets that may improve his health and general well-being.

Interview questions for potential users of website

I asked 20 people a range of questions to find out the potential reasons for using a fitness website, and what they would expect to gain from visiting one. These people ranged from aged 16 to 60.

1.       From the following, what would be your main purpose for visiting a fitness website?

Categories                                          Number of people answered

- Weight issues                                  4

- Muscle building                              5

- How to lose body fat                     7             

- Just to keep fit                                4



2.       Answering yes, or no, would you expect to see diet related information on a training website?



Yes – 16                No – 4



3.       From the following, how interested would you be in learning about alternative ways to train and keep fit, and about different exercises you could do for different purposes?



Categories                                          Number of people answered    

Very interested                                 6

Quite interested                               4

Wouldn’t mind                                  3

Not too bothered                             4

Not interested                                  2



4.       How likely would you be to contact someone based on their website?



Categories                                          Number of people answered

Very likely                                           4

Likely                                                   7

Maybe                                                 4

Unlikely                                               3

Very unlikely                                      2



5.       Would you be more inclined to use/not use a personal trainer if you had seen their website beforehand?



Yes – 9                  No – 7                   It wouldn’t matter – 4

               

Thursday, 8 March 2012

Editing of website

After meeting my client over the past few days, we have begun work on the website. My client has written some content for the website of which I will oversee, and re-write if needed. The layout and look of the site is also something we looked at. I will do a site map, to ensure that the function and navigation of the site is accessible, and also provide some client based information with persona testing.

We have edited the websites look, to see if my client liked these shades. This will continually be edited through the making of the website to ensure it is as he would like.