Question 1 ideas

·         Using specific examples, consider impact of new media on contemporary practice and/or society;

Society issues: Social networking, is it ethical that peoples details, and children’s photos and personal information can be presented on the internet despite regulations making it illegal?

Should the creators/providers, do more to prevent child exploitation through their networking sites, and stop underage people from interacting on these sites.

Ultimately, it is responsibility, and ethical moral judgement that would decide where the blame lies with this.

Should there be more punishments for providers, should stricter rules, allowances, guidelines and safety precautions be in place, or does it fall down to the parents/guardians tolerance, acceptance and judgement to allow this to happen?

The provider would play a huge role nether the less, in allowing such actions to occur.

What ethical procedures could be implanted to dictate responsibility and duty of service to large social networking providers?

PPD Essay plan, Questions I could consider

·         Using specific examples, consider impact of new media on contemporary practice and/or society;

·         Select two discipline relevant brands, practitioners, or works and critically evaluate, compare and contrast these in relation to relevant ethical issues.

·         The right to create self-expression is more important than the right to privacy, or the infringement of particular moral codes. (religious, violence, war, taboo) Discuss in terms of two or more relevant visual examples.

Research, Audiences and change

New media, old news, Journalism and democracy in the digital age

Online audiences are dominating; traditional news organisations have lost their privileged position.

‘The internet features in many accounts as the decisive driver of change in the news environment and is marked out for its transformative potential.’

‘The internet is most certainly disrupting existing news business models but it is likely that, if organisations continue to invest in journalism, the priorities and personalities that shape todays news, will play a prominent role in the news of the future.’

The rise of 24 hour news television

‘By following the ‘on demand’ 24 hour news approach, news websites have encouraged audiences to also be news ‘Grazers’ and have succeeded.’

‘The 24 hour news approach the broadcasters developed, has profoundly influenced the shape of online news.’

Research, Audiences

Identifying the target market;

·         Who do news websites aim at?

·         Who would the BBC aim at?

·         Who would The Sun online aim at?

·         Who would Newsround aim at?

·         Other news sites that derive from Television based organisations, Sky News, Fox News, CNN News.

‘Content, visual appearance, and interaction, should all be designed with a specific target in mind.’

Content and navigational structure;

Factors that could affect Target market approach;

·         Layers of a site,

·         less text,

·         avoiding long pages

·         Interaction

·         Are they ‘media rich’

·         Can they build a rapport?

Research, Internet Marketing

Internet marketing

Methods and examples of traffic generation;

Methods:

·         Online data capture; 3^rd party internet usage data. Users logging onto the internet, clicking the mouse, thus behavioural data is generated. This includes site specific variables, how long they spend on a site, what pages they visit, and the destination site when they leave.

·         Using search engines to drive prospective customers to a site; ‘few people understand specialised functions of search engines.’

·         ‘They are considered highly effective in drawing traffic to a site.’

There are three types of search engines;

·         Directories; these are search engines that are ‘indexed by people who create hierarchical directory to a subject, such as Yahoo.

·         Metasearch Engines; these do nothing but simply search other sites

·         Standard search engines; these are major search engines that function for the searching of a subject or word(s).

Keywords; News websites could use lots of keywords in search engines to optimise effectiveness. They would appear as frequent as possible on the home page and entry pages to major portions of the website.

Research, Traffic generation

Internet measurement:

Tools and methods that capture and analyse network traffic;

·         Packet capture:  ‘The most fundamental tool for traffic analysis is packet capture, which is also called passive traffic measurement.’

·         Packet trains:  ‘Packet train traces are a broadly useful summary of traffic; they can be used for monitoring basic network activity, monitoring user, and applications.’

·         Sampling: ‘Random sampling; packets are chosen for sampling with some fixed probability.’

‘Deterministic sampling; packets are chosen periodically.’

‘Stratified sampling; the sampling process is divided into multiple steps. Packets are first divided into subsets, then sampling is applied within each subset.’

Growth of Traffic;

‘Throughout its history, claims have been frequently made that internet traffic growth has been ‘exponential’.’

Web;

‘The world wide web remains the single most popular application since the creation of the internet.’

Web Traffic, data gathering and analysis;

‘In order to examine properties on the web, measurements on a large scale have to be carried out about numerous websites from multiple locations.’

‘The sources of web Traffic data are at or near the entities involved in web transactions. Clients, proxies, servers, and intermediate points in the network are all places where data can be gathered.’

List of current resources I have attained

Miletsky, J (2009): Principles of Internet marketing (web technologies); South western college, U.S.

Cushion, S (2010): the rise of 24 hour news television; Global perspectives; Peter Long publishing, U.S

Chadwick, A (2009): Routledge handbook of internet politics; Routledge, Oxon

OECD (2010): News trends in the internet age; new trends in news publishing, OECD publishing

Parliament, House of Commons, Foreign affairs committee; Foreign and Commonwealth Office annual report 2007-2008, second report; house of Commons papers, Great Britain.

Fenton, N (2010): New media, old news, journalism and democracy in the digital age; SAGE productions, London

Roberts, M, L (2003): Internet marketing; integrating online and offline strategies; McGraw hill, New York

Cravella, M (2006): Internet measurement, Infrastructure, traffic, and applications; John Wiley and sons LTD; Sussex, England

Afuah, A (2001): Internet business Models and strategies; McGraw Hill, New York

Wallis, R (1990): The known world of broadcast news; Routledge, London